website development

Apgut " Website development

WHAT is included in the website development service?

A website development service involves a number of stages and aspects necessary to achieve the client's business goals. We help clients choose the solution and development plan that best suits their business goals.

development stages:

1. Planning and strategy

In the first meeting, we help you define your website's goals, understand who your target audience is and how to achieve the desired results. We can carry out competitive research. Once we have defined the desired outcome, we then develop a strategy to achieve this.

We involve the client in regular meetings to make sure that the development is in line with the client's needs and vision.

Project implementation Agile methodologies, prioritising quality. Agile methodology allows you to stay on budget and on schedule.

2. Content development (COpy)

Once the objectives and audience are clear, detailed planning of the information structure follows. Texts that are engaging and SEO-compliant are developed and reviewed, and appropriate visuals such as images and videos are selected.

Then the content is integrated into the design and technical layout of the website, ensuring that it is easily accessible and user-friendly. Finally, the content is checked and corrected to ensure that it is of the highest quality and meets the objectives set.

We give the client direct access to the content management system (CMS), allowing them to continue to create content themselves. Other times, the content is already ready and just needs to be optimised (SEO) for Google and other search engines.

3. Design development

Front-end development by designing in Figma software or customising a ready-made design.

We most often use WordPress block technology, which allows us to freely change the location of blocks on the website, move them from one page to another and quickly add new sections. This allows us to quickly adapt the layout and content of the website to the needs of our business.

4. programming

We use frameworks as the basis for our website software. We use programming languages such as HTML, CSS, JavaScript, etc. to add the functionalities our clients need, and we also create new WordPress themes and frameworks.

5. Testing and quality assurance

  • Functionality and usability testing
  • Checking compatibility between different browsers and devices
  • Safety checks

6. Customer Flow (traffic)

We develop SEO for website content to encourage natural customer traffic. We also offer various advertising services, installing google, facebook and other ads.

Apgut.lv - website development professionals

Trust website development to professionals

Website development has been our team's trade for more than 12 years. Give us your project for a modern, functional and visually appealing website that will effectively reflect your brand and attract customers.

Our experienced team will carefully plan, design and optimise every aspect of your website, ensuring a seamless user experience and high search engine rankings.

A man works on a project on a brown chair

in website development projects

Avoidable mistakes

1. Loss of visibility and competitiveness

In this day and age, every business needs a digital presence. The first mistake is not having a website in time or having a website that drags. Without a professionally designed website, a company loses significant visibility in the digital environment. Nowadays, a large proportion of customers use the Internet to find products and services. If a company has no or a poorly designed website, it loses potential customers who will choose competitors with a stronger online presence. A website serves as a business card and a source of information that helps a company to stand out among its competitors.

Poor visibility on the road with fog
Technical fault - phone is broken

2. Technical shortcomings and user experience

Amateur websites often face technical problems such as slow loading speeds, inadequate design and poor security. A slow-loading website may scare away visitors who will choose competitors' websites that provide a faster and more pleasant user experience. In addition, security weaknesses can expose businesses to cyber-attacks and data leaks, which can have serious financial and reputational consequences.

3. Lack of optimisation and SEO

Without a professional approach to website design and optimisation, your website may not meet search engine optimisation (SEO) requirements. A well-optimised website helps you achieve higher search engine results by attracting more organic visitors. Amateur websites are often not optimised for SEO, which means they are harder to find on search engines and lose potential traffic.

SEO text wallpaper
Website development process - men sitting in front of computers

4. Building customer trust and loyalty

A professionally designed website not only looks good, but also works efficiently and meets users' needs. A quality website creates a professional and reliable impression, building customer trust and loyalty. An amateur website can create a negative first impression that may deter potential customers from working with the company.

5. Saving time and resources

Professionals specialising in website design can efficiently and quickly develop a quality website that meets your company's needs and goals. By entrusting this task to professionals, our clients can focus on other important aspects of their business, thus saving time and resources. Attempts by amateurs to create a website on their own can be time-consuming and inefficient, causing additional stress and expense.

Looking at a wristwatch considering how much time it takes to develop a website
Advertising on buildings, which generates customer traffic for the companies that placed it.

6. The problem of driving traffic without a website

One of the major mistakes in web development is that without a website, a company has nowhere to direct advertising traffic. Without a website, all advertising campaign efforts, whether through Google Ads, social media or other digital marketing platforms, are less effective. Potential customers who click on ads end up in a place that lacks structured information and opportunities to make purchases or request services. This means not only lost sales opportunities, but also a wasted marketing budget without a corresponding return. A professionally designed website serves as a focal point to direct all digital marketing traffic, providing comprehensive information, a user-friendly experience and effective customer conversion.

References

"Great cooperation! Promptly created a website for our requirements at a very affordable price. Consultation available both before and after the service. Thank you for your work, definitely recommend!"

Roberts Pudulis - hidrozalajs.lv