{"id":2047,"date":"2024-08-30T19:32:19","date_gmt":"2024-08-30T19:32:19","guid":{"rendered":"https:\/\/apgut.lv\/?p=2047"},"modified":"2026-02-28T20:21:54","modified_gmt":"2026-02-28T17:21:54","slug":"how-to-attract-customers-to-a-guesthouse","status":"publish","type":"post","link":"https:\/\/apgut.lv\/en\/ka-piesaistit-klientus-viesu-majai\/","title":{"rendered":"How to attract customers to a guest house?"},"content":{"rendered":"
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Introduction<\/h2>\n\n\n\n

This article will give you tips on how to attract more customers to your guesthouse, the techniques described are suitable for websites on the WordPress platform. The article will look at how to maximise the potential of your website to increase bookings and improve the guest experience. If you would like to learn more about why a modern website is essential for a guesthouse business, please read our article: \"Website - the foundation for attracting customers.<\/a>\u201c<\/p>\n\n\n\n

Below you will find 9 effective customer acquisition techniques. These will give you the best results when combined. For example, a video advertising campaign will be much more effective if you combine it with email marketing and social media ads.<\/p>\n<\/div>\n\n\n\n

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1. Customer flow and registration analysis<\/h2>\n\n\n\n
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Google Analytics<\/h3>\n\n\n\n

The primary tool for tracking flows is Google Analytics<\/em> via Site Kit<\/em> WordPress integration on your website, it allows you to measure customer traffic to specific sections of your website, understand what keywords people are using to find you on Google and which websites people are coming to your website from the most.<\/p>\n\n\n\n

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People flow analysis<\/strong>A: With the Google Site Kit plugin, you can monitor traffic to your website, analyse where it's coming from (organic search, social, paid ads, etc.) and which channels are most effective.<\/p>\n\n\n\n

Target tracking<\/strong>A: Create goals in Google Analytics, such as completing a booking form or visiting a contact page. This will help you understand the paths visitors take to make a booking.<\/p>\n<\/div>\n<\/div>\n\n\n\n

First, a mechanism needs to be set up to track customer traffic so that future marketing activities can be measured. This will allow you to effectively control your marketing budget and invest time and resources in the most effective strategies tailored to your business needs.<\/p>\n<\/div>\n\n\n\n

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\"person<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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UTM parameters<\/strong><\/h3>\n\n\n\n

For example a web address https:\/\/bezkomisijas.lv<\/em><\/mark><\/span> we can add the parameters utm_source; utm_medium; utm_campaign; utm_id; giving the full link
https:\/\/bezkomisijas.lv?utm_source=apgut.lv&utm_medium=website&utm_campaign=viesunami-2024&utm_id=viesunami<\/mark><\/em><\/p>\n\n\n\n

Both links will lead to the same page, but the second will contain some information about where the link was left and what advertising campaign the link belongs to. This coded information can be used both directly on your website and with the google analytics tool, it allows you to effectively track from which website, advertisement or referral link the customer comes.<\/p>\n\n\n\n

UTM can also be linked to other activities, such as bookings, so that you can understand not only where your website visitors are coming from, but also where specific customers who have made a booking are coming from.

Use UTM parameters to track specific campaigns and ads. This will help you see which campaigns are attracting the most visitors and leads.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2. Booking form and customer tracking<\/h2>\n\n\n\n

Smart booking form<\/strong>A: The booking form should be intuitive and easy to fill in. To avoid spam we recommend linking the form to reCAPTCHA<\/em> functionality that limits the activity of automated spam bots on the website.<\/p>\n\n\n\n

Appearance and speed<\/strong>A: Make sure your booking form loads quickly and looks professional, as this can have a direct impact on user experience and completion rates. Don't ask customers for unnecessary information, a booking form that is too complicated can scare customers away from booking.<\/p>\n\n\n\n

Sending messages automatically<\/strong>A: When the customer completes the booking form, send an automated email with the booking confirmation and additional information about the guest house. It is best to prepare a nice visual design for this email in advance, you can also add additional information and questions here.<\/p>\n<\/div>\n\n\n\n

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3. portals where your customers are already circulating<\/h2>\n\n\n\n

Once you have created customer analytics and developed communication with the customer through the registration form and other applications, it's time to promote your website where your target audience is already circulating.<\/p>\n\n\n\n

You can use the following websites for online advertising:<\/p>\n\n\n\n